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Fri. Feb 26th, 2021
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I’d prefer to introduce you to Ivan Gordiyenko.

Ivan is a buyer of mine and sooner or later he emailed me a couple of web site he was flipping – a web site he offered for $200ok.

He ended up telling me the story in regards to the web site and the way he ranked, monetized, and flipped it.  As he informed me about his web site, I assumed to myself how nice of an interview case research it could be.

Graciously, Ivan agreed, and never solely that… he just about spills the beans on all the pieces he used to rank the location.  Take pleasure in.

On this interview, we get into:

  • Key phrase analysis
  • Onsite optimization
  • Content material size and frequency
  • Web site structure
  • Beneficial software program
  • Crucial search engine marketing service gigs
  • The precise hyperlink varieties used
  • Anchor textual content methods
  • Social Indicators
  • Monetization
  • The flip course of

As I stated, Ivan reveals all.

Sources

Transcript

Matt Diggity:

Howdy, hi there. Thanks for becoming a member of us as we speak. At present I’m sitting down with an search engine marketing named Ivan, who lately offered his affiliate web site for $200,000. I needed to speak to Ivan about his expertise and it seems to be an excellent cool story. I talked Ivan into doing this interview and even higher, Ivan has agreed to share nearly all of the secrets and techniques on how he ranked, monetized, and offered his web site. Let’s get began. Ivan my pal, inform us a bit about your self. How outdated are you and the place are you from?

Ivan Gordiyenko:

What’s up, guys? I’m 23 years outdated. Initially, I’m from japanese Ukraine, however now I dwell in the USA in fact, Virginia.

Matt Diggity:

Cool, cool. You’re very younger, man. Did you go to school otherwise you simply jumped straight into search engine marketing?

Ivan Gordiyenko:

Humorous factor about that, Matt, I went to school if you wish to rely it I feel. It was seven or eight days after which I left. Then I just about after that, determined to go forward and simply discover a strategy to make some cash as a result of that was such an necessary factor to do.

Matt Diggity:

Positive, positive. Simply not your factor. I get it. I get it. Have you ever held any jobs earlier than you began search engine marketing?

Ivan Gordiyenko:

Oh my, God, man. So many. I misplaced rely, dude. There have been like 50 jobs.

Matt Diggity:

Any explicit ones that stood out to you?

Ivan Gordiyenko:

By way of the nice or unhealthy?

Matt Diggity:

Both. Something fascinating.

Ivan Gordiyenko:

Dangerous jobs, yeah. Working morning shifts at Arby’s. That was horrible. Working at warehouses within the freezing chilly and in the course of the winter – that sucked actually unhealthy. Most likely the most effective jobs I’ve had had been driving for Uber and for Lyft in Washington D.C. You may nonetheless name it a job, however you get all the pliability on this planet to make some cash. I actually loved that. You get to speak to lots of people and meet some actually fascinating people.

Matt Diggity:

Cool, man. For some cause, I’ve curiosity about sure jobs and one among them is being a taxi driver. I’ve to ask you. Do you could have any loopy or humorous tales from being an Uber driver?

Ivan Gordiyenko:

All proper, so I’ve at all times had some laughs right here and there, however nothing actually stood out when it comes to humorous. Loopy clever, yeah. All proper, this occurred this 12 months, man. In April, the top of April. I used to be doing a very large week. I used to be simply using backwards and forwards between D.C. and the suburbs. I picked up this man on the Union Station. It was a practice station in Washington, D.C. I needed to take him like an hour dwelling. Actually, actually cool man. Very enterprise oriented. He was like 35/36 years outdated or so.

We simply began speaking about enterprise, vehicles, and what I wish to do with my life and stuff like that. That was actually the dialog. Then he introduced up that he purchased a brand new Ferrari. I used to be like, holy crap. Dude, that’s superior. He confirmed me an image and stuff like that, so I believed him. Then as we’re approaching his home he’s like, hey man, you wish to test it out? I’m like, no drawback, man. Yeah. He opens the storage and there it was. I used to be like holy shit, you weren’t mendacity.

Matt Diggity:

Good.

Ivan Gordiyenko:

We took it out, began it up. Rev’d it just a little bit. I used to be like, wow that is superior, man. He was like, you wish to take it for a check drive? I used to be like, no bullshit, man. Yeah, you wish to take it for a check drive? I used to be like, dude, sure. What do I’ve to provide you? My license? Some cash? What do I’ve to do? He’s like no, simply go down the road, man. I wound up three or 4 miles down the highway to 7-Eleven. Bought myself a candy tea. Got here proper again. Clearly gave him the keys. It was the primary time I ever drove a Ferrari and went alone, and really skilled being inside a Ferrari. First time anybody has ever trusted me with something that costly in my life.

Matt Diggity:

Positive [laughs].

Ivan Gordiyenko:

I used to be blown away. I additionally made a pal. It was a really, very fascinating expertise. Most likely by far, the craziest factor I’ve had occur to me being a driver.

Matt Diggity:

That’s a freaking rad story, man. I undoubtedly would have killed myself in that factor. You’re a automobile dude, proper? You actually like sports activities vehicles. Isn’t that proper?

Ivan Gordiyenko:

Oh, dude. I’m a diehard automobile particular person.

Matt Diggity:

That will need to have been a deal with.

Ivan Gordiyenko:

It was superior.

Matt Diggity:

Let’s speak just a little about search engine marketing. When did you get into search engine marketing and the way did it occur?

Ivan Gordiyenko:

I acquired into search engine marketing most likely – I can’t actually put my finger on precisely the date, however say late 2010, early 2011. I simply began dabbling round with associates, doing random funnels and affiliate stuff. I had no concept what the hell I used to be doing. That’s how I sort of acquired began.

Matt Diggity:

Okay. Did you find yourself taking any programs or had been you following any free blogs? What was your training like in search engine marketing?

Ivan Gordiyenko:

My search engine marketing training didn’t actually begin till 2012 or so. I’d say – that’s just about after I began doing search engine marketing. I simply began studying blogs, like Good Passive Revenue, Area of interest Pursuits, etcetera. A complete bunch of different blogs and I sort of put some data collectively. I began to rank some stuff right here and there. It wasn’t very efficient after I was doing it. I used to be simply doing these loopy weblog feedback and I assumed these issues had been going to make my websites rank.

Matt Diggity:

Oh, okay. When do you suppose was the turning level of while you began to determine issues out?

Ivan Gordiyenko:

By far, my first profitable challenge that I made was I made a web site about The Strolling Useless. It was half unlawful, half authorized. I simply was offering free – a slideshow of the free comics. I constructed only a very primary again lease to it, however visitors began coming to the location as a result of it was clearly free. Inside three months or so, I went from a thousand guests a day to about 12,000 guests a day. I constructed like, no backlinks.

Matt Diggity:

Wow.

Ivan Gordiyenko:

I used to be getting 150 to 250 guests on the location at a single time. Clearly, I had no concept how to monetize the website, so I forgot, sense. It was additionally the place I made my first $3,000 in a month, which was loopy. I’ve by no means made that a lot cash in my life earlier than. That made me extra assured in what I used to be doing. It acquired shut down, by the best way. In October-ish, the legal professional despatched me a letter saying, hey, stop and desist. I’m like, fuck.

Matt Diggity:

Aw snap. Inform me extra in regards to the web site you really offered. You don’t should reveal the precise area of interest or something, and undoubtedly don’t point out the URL or something. What was the general theme like? What area of interest was it in? The excessive degree area of interest and the way did you give you it?

Ivan Gordiyenko:

Positive. I sort of considered this area of interest – it’s sort of the automotive area of interest. The overall automotive area of interest and stuff like that. What I did was, I sort of simply considered a random identify. One thing that sounds catchy and I used to be like, okay cool. This ought to be one thing cool. I may make an ecommerce web site out of this or one thing like that. I simply sort of began engaged on it little by little. Over time, I ignored it for just a little bit as a result of I used to be engaged on another tasks. Then I used to be like, man I ought to actually simply begin digging deeper into this web site.

It was random – I didn’t actually wish to work on it, however I had no different tasks to work on. I simply went forward and dove proper into it. I used to be like, if I could make $100 out of this factor in a month, I’d be glad. I began following another blogs, like Supply Wave and stuff like that. I began shopping for Fiverr gigs and different gigs to get web site rating. I hit $100 a month inside two months.

Matt Diggity:

Oh, very good, man. You stated you got here up with a intelligent identify for it. I’m guessing you went with a branded area?

Ivan Gordiyenko:

Yeah. I’d say it’s most likely a branded area. It’s nothing like – yeah. It feels like a branded area to me.

Matt Diggity:

Okay. All proper, cool. Cool. When did you begin it? It was a brand-new area while you began the location. You stated you named it your self, proper? It wasn’t an expired identify, proper?

Ivan Gordiyenko:

Sure.

Matt Diggity:

Okay, cool.

Ivan Gordiyenko:

No, it wasn’t expired. It was new.

Matt Diggity:

Bought it. Bought it. When did you begin the area?

Ivan Gordiyenko:

I’d say finish of April, early Might of 2015.

Matt Diggity:

Very cool. Now, let’s begin to dig into the onsite search engine marketing for this web site. First query I’ve for you is, how in regards to the key phrase analysis. What was your technique there?

Ivan Gordiyenko:

Initially, for the longest time I just about was like, am I discovering three to 4 principal key phrases? Am I utilizing them in my URL? I’m going to make use of them in my title and likewise in my headings, H2, H3, perhaps in H4, however that’s not essential. Additionally, in my Meta description space. That’s just about the place I sort of targeted on my principal key phrases. Additionally in fact, within the physique itself. I needed to take the typical of ten individuals on the primary web page for the principle key phrases and I found out how I calculate to have them in there. That’s just about how I did my key phrase analysis. I imply, how I sort of put it onto the onsite and I used the Google Key phrase Planner to seek out all of the key phrases. Generally I used SEM Rush, however Key phrase Planner was the most effective.

Matt Diggity:

Okay. Bought it. Bought it. Lastly, how large was your web site? Was it small and laser focused, or would you think about it as an authority web site with a number of pages, a number of content material?

Ivan Gordiyenko:

It’s extra of an authority web site. I made it a objective from the beginning after I began really getting tracture, that I needed to go in and make this normal. Not be caught with only one matter after which I can’t develop from there. I would like it to be basically about the entire classes.

Matt Diggity:

Bought it. I feel I perceive. Give us a sense. What number of pages of content material did you could have for this web site and did you find yourself writing all of it your self?

Ivan Gordiyenko:

Yeah. I’d say at this level from the day that I offered it, I had about 100 items of content material and I just about wrote it myself. 99% of it.

Matt Diggity:

Wow.

Ivan Gordiyenko:

I outsourced a couple of items of content material, however apart from that I did it myself.

Matt Diggity:

I assume that’s one of many principal benefits of being keen about your area of interest. You may simply plow by means of content material. It most likely was actually strong, too. I’ve to say I’m rattling impressed.

Ivan Gordiyenko:

Yeah. It was enjoyable, man. I realized a lot in regards to the stuff, the area of interest, and that made it fascinating. After I did some analysis I used to be like, holy crap. That is necessary. Yeah, it was superior.

Matt Diggity:

Wow. Did you employ any outdoors assist? Any VA’s?

Ivan Gordiyenko:

No, man. I used to be intimidated through the use of VA’s for some time, so I didn’t ask for any VA’s in any respect. I really didn’t really feel comfy giving any individual else the power to jot down content material about vehicles. I felt I’d have the ability to write it the most effective, so I went forward and simply wrote it myself.

Matt Diggity:

About how lengthy had been your articles? I get this query loads. Have been you utilizing pages or posts on your rating content material?

Ivan Gordiyenko:

I used to be utilizing posts. My content material was often between 1,200 phrases to say 1,500 phrases. It wasn’t tremendous lengthy, however I feel it was a good quantity when it comes to phrases.

Matt Diggity:

Proper. Did you could have the weblog feed on your dwelling web page, so the posts had been arising there over time?

Ivan Gordiyenko:

Sure. Sure.

Matt Diggity:

Okay, cool. Thanks for clarifying on that. I get this query loads. Ought to I make my dwelling web page a web page or a put up? Totally different dimension matches for each class and clearly, you had been in a position to pull off a really large win going with the posts on entrance. For some individuals, they may wish to go together with the pages on entrance. There’s nobody dimension matches all for positive.

Ivan Gordiyenko:

Yeah, I agree, man.

Matt Diggity:

How usually would you make a brand new put up?

Ivan Gordiyenko:

I needed to really push out all of the content material as quick as I may. For some time, I used to be doing like 5 items of content material per week, if no more. After issues began to – as I began to get uninterested in writing stuff, I sort of simply made about 5 items each month. 5 items of content material a month.

Matt Diggity:

Yeah, truthful sufficient. You’re a beast, dude. You’re turning out the content material. How about siloing? Did you apply any interlinking methods? Linking collectively pages, funneling round hyperlink juice.

Ivan Gordiyenko:

Yeah, man. I sort of began doing siloing after a couple of months the location had been working. I simply sort of opened up a notepad and I wrote down all of the posts and stuff like that. Then I sort of put three, 4, to 5 associated posts that had been associated to that one put up. Then I sort of went into issues like that. I didn’t make the proper silos, however I feel that interlinking helped my rankings. I strongly consider that. I learn your search engine marketing information, on web page search engine marketing information. That’s just about how I carried out all the pieces.

Matt Diggity:

Oh, cool. Yeah, I imply it’s primary stuff and should you simply shuffle across the hyperlink juice to crucial pages. Even should you go full blast out – because it sounds such as you did – simply high quality something associated to something and get the hyperlink juice flowing in every single place, you’ll see main advantages. I’m positive you noticed the identical, proper?

Ivan Gordiyenko:

Yeah, undoubtedly. I imply, I feel one of many issues that sort of show that was out of all of the content material I had on the location earlier than I offered it, perhaps ten or 11 posts out of these had been getting some critical hyperlink juice. Every little thing else had no hyperlinks in any way. But, an entire bunch of different posts that had no hyperlinks, had been rating actually, rather well. I feel the interlinking and stuff like that performed an enormous function.

Matt Diggity:

Dude, that’s proof proper there. I imply, there’s no cause a web page would rank until it had inter hyperlink juice flowing to it.

Ivan Gordiyenko:

Precisely, man.

Matt Diggity:

Nailed it. Are you able to share another on web site search engine marketing ideas or golden nuggets that you just’ve uncovered by means of this challenge?

Ivan Gordiyenko:

Positive. I’m making an attempt to suppose. Interlinking, that’s tremendous essential. You stated the identical factor. Let’s see. With the ability to even have like I stated, an on web page – oh, right here it’s. You talked about this too, however I fastened this with my web site as a result of I noticed I method over-optimized my web site. For some time, I had one or two phrase phrases, like 10 to 15% out of the entire article. I went in there and I fastened that. I consider that truly did enhance my rankings. There have been a couple of instances the place after I did some modifications, like a month or two later, my visitors simply went skyrocketing up. I feel that needed to do loads with it. I went again there and checked what my ratio was for the only or two phrase phrases. They had been simply actually, actually excessive. Once I fastened that for lots of them, I noticed some modifications for positive inside a month or two.

Matt Diggity:

Yeah. Good, man. Key phrase density – you’re speaking about key phrase density, proper?

Ivan Gordiyenko:

Yeah, precisely.

Matt Diggity:

I imply, I tackle a number of tasks myself from doing Launchpad and among the finest issues we attempt to search for is a excessive key phrase density since you change that stuff, it’s nearly a assured enchancment in a few weeks. Glad you discovered that one out.

Ivan Gordiyenko:

Yeah, for positive. Additionally, should you learn one thing or write one thing. It’s not till you go over the content material once more and also you say as an illustration, you do the entire CTRL+F after which discover a single phrase all through the article, and also you see simply what number of instances it’s in a single paragraph. Then you definately’re going to see, holy crap. You’re studying it – I didn’t discover it an excessive amount of. Once I spotlight all of the phrases within the article, you simply see how densely packed it. You recognize what I’m saying?

Matt Diggity:

For positive. I get it on a regular basis. Cool, man. Let’s transfer on to offsite search engine marketing. One of the questions I get with out associated to offsite search engine marketing, is what are the primary hyperlinks that I ship to my web site? I’ve acquired the identical query for you. What had been the primary hyperlinks you despatched to this web site?

Ivan Gordiyenko:

Again then after I began to really do hardcore search engine marketing to the location, which was December 2015 – this was after I began discovering out in regards to the indicators, authority stack, etcetera. That’s just about what I made my objective to do. Ship some area authority stacks to the location. I used Supply Marketplace for that. Then I additionally began sending some indicators to varied URL’s. Then after that I did a press release and even some native citations. Many of the issues I despatched to the homepage, a couple of of these I despatched primarily the area authority stacks. I despatched a couple of of these to the principle guides or posts that I had on the location. I did that for the primary two months.

Matt Diggity:

Okay. I’m simply going to save lots of myself the trouble later. I’m going to get about 1,000 messages about what supply market gig you used for DA Stacking, so can I get that from you later?

Ivan Gordiyenko:

Yeah, positive man.  (Here it is)

Matt Diggity:

Okay. Candy, man. It’s very fascinating you began out with DA Stacking. I at all times think about it to be a number of work for me, so I attempt to rank my websites with the traditional stuff, PBN, quotation, press launch. If I get caught, I’ll hit it with the kitchen sink, which is stacking, and belief tiers, and stuff like that. You appear to have a gig for it and that might simply make all the pieces loads simpler, proper? Good on you for locating that.

Ivan Gordiyenko:

Yeah.

Matt Diggity:

How large had been the stacks and had been they powered up with GSA or something like that?

Ivan Gordiyenko:

Yeah. The stacks – I purchased the best degree the man had, which was a stack of 40. I did about three of these. There was GSA software program that was used to energy them up. I feel that’s just about what contributed to the area authority, and going up on my web site.

Matt Diggity:

Oh, good. In our pre-call, I keep in mind you mentioning you ended up discovering some paid hyperlinks from actual websites with visitors and all that. How did you find yourself discovering these sorts of web sites?

Ivan Gordiyenko:

It was all accidentally, man. I used to be utilizing Majestic to sort of spy on my rivals’ inbound links and stuff like that. Then I discovered a pair backlinks. There was actually, actually excessive area authority and actually excessive web page authority. I used to be like, how on this planet does this little affiliate web site have this? I went in there and took a glance. I used to be like, oh whoa. I can simply provide you with cash and you may put my work right here. I did that after which what I did from there’s, I checked out all the opposite hyperlinks on that web page and see what different individuals had for his or her inbound links, and I discovered ten extra after that.

Matt Diggity:

Oh, very good. You sort of reverse engineered your competitors, discovered some hyperlinks that had been going to them that had – I’m guessing they’d a “donate to us” after which you may have your hyperlink right here, proper?

Ivan Gordiyenko:

Yeah, precisely.

Matt Diggity:

Candy. Then you definately reverse engineered a few of the different guys that had hyperlinks on that web page and also you discovered much more, proper?

Ivan Gordiyenko:

Yeah. That was most likely one of many largest breakthroughs I had. I feel that additionally contributed loads to the area authority as a result of these websites had the belief circulation and quotation circulation. Anyplace between 30 and 70. Loads of them had been do comply with hyperlinks.

Matt Diggity:

Bought it. Very good, man. Intelligent. The entire cause we really know one another is as a result of I met you from being a Diggity Hyperlinks buyer. You had been certainly utilizing PBN’s, busted.

Ivan Gordiyenko:

Yep.

Matt Diggity:

How lengthy did you wait earlier than constructing PBN hyperlinks to your web site?

Ivan Gordiyenko:

From the get go I used to be like, all proper, I initially have my very own PBN’s for different websites, however that failed. I used to be like, all proper man, I’m not going to do it myself, so I’m going to rent any individual else to do it. It took some time to seek out any individual, however I used to be like, I’m going to attend about three or 4 months max earlier than I begin pointing to PBN’s. That’s why I did all of the area authority stacking and stuff like that, to sort of get a base going because it was up for a brand new web site. I waited about three or 4 months and I’d say, I began placing PBN’s to the location in March 2016.

Matt Diggity:

Okay, cool. Cool. I’ve to ask – how did my hyperlinks work out for you?

Ivan Gordiyenko:

I feel that’s precisely why my web site ended up being the place it’s as we speak.

Matt Diggity:

Good. Glad to listen to it.

Ivan Gordiyenko:

No kidding, man. These issues are like fucking magic, man.

Matt Diggity:

Thanks. You made my day. Do you thoughts telling us about your anchor textual content technique?

Ivan Gordiyenko:

Positive. Positive. I adopted yours on the information you wrote, however I additionally sort of made my very own up just a little bit. What I did was – it wasn’t actual tense, actually. I just about went goal to focus on, lengthy tail phrases. I had a pair principal key phrases in these phrases. Let me provide you with an instance. Toasters, proper? Had the most effective toasters. I’d have the highest ten toasters to purchase on your kitchen, that might give it anchor texts. I’d have that like, 50% of the time for particular person posts. One other 25% or so can be like, URL’s or these branded hyperlinks. Say, besttoastercentral.com. That will be 25% of my anchor texts. Out of say ten anchor texts that I’d choose, one among them can be a precise match. That’s how I did it. Lengthy tail anchor texts, then some brandable ones, then some random click on right here ones. Then 10% of the time I’d have the precise match.

Matt Diggity:

That’s actually fascinating. Total, it was fairly aggressive. I imply regardless that you used precise match as soon as, nearly the vast majority of your anchors had key phrases in them, since you stated you had a number of lengthy tail and just a bit little bit of branded stuff. That’s cool. That simply goes to indicate, what’s Penguin proper now. Most individuals would suppose that Penguin rolls round, they’re going to get you on the anchors. You’re actually aggressive and also you undoubtedly survived Penguin. That’s a cool little level of information there.

Ivan Gordiyenko:

Yeah. I didn’t suppose I used to be doing aggressive. I solely used precise match as soon as for the hyperlinks, for every web page. That’s about it. Every little thing else was lengthy tail. I additionally keep in mind I used synonyms, totally different meanings for that very same phrase. That sort of factor.

Matt Diggity:

Yeah.

Ivan Gordiyenko:

I did that fairly a couple of instances for different posts I made. I don’t know what you name these. LSI key phrases.

Matt Diggity:

Proper.

Ivan Gordiyenko:

I did that for some.

Matt Diggity:

Superior. Superior. Inform us about social indicators. Did you employ them? Did you purchase them? Did you get them naturally from a really, very lively Fb web page? Did you run any Fb adverts? What did you do for social?

Ivan Gordiyenko:

Yeah, I additionally used the identical man that I acquired the DA stacks from, for the indicators (discover the gig here). What he would do usually was, you may choose a bundle. I’d usually go together with the 4 URL bundle. He would take 4 totally different URL’s. I’d give him totally different anchor texts or descriptions for the sure indicators. Then he would drip feed them over the course of 14 days.

Matt Diggity:

Bought it, okay.

Ivan Gordiyenko:

Every particular person URL.

Matt Diggity:

Cool, cool. Did you find yourself sending another hyperlinks moreover those talked about already? Like weblog feedback. You stated Internet 2.zero is a part of DA stacking, however did you do any weblog feedback, directories, stuff like that?

Ivan Gordiyenko:

Sure. I feel I had about two listing hyperlinks. Certainly one of them – really, the third one remains to be pending. The Better of the Webs, I do know you pay $150 for a 12 months and you will get a hyperlink there. That’s one thing else I haven’t gotten to but, however I feel it’s a very good listing go to. I did have a couple of different listing hyperlinks. They’re like, pay eight bucks, ten bucks, and also you get a lifetime hyperlink there. I really had most likely ten to 20 weblog feedback that I sort of went on the market, manually searched by means of my competitors, by means of Majestic. I sort of made that. They had been like random anchor texts with varied totally different names like, Steve, Josh, Zach, Plato. These had been just about the anchor texts going to the location.

Matt Diggity:

Proper, okay.

Ivan Gordiyenko:

I did that just about, not hyperlink juice however – I don’t know if this is sensible however, to diversify the anchor texts ratio. Make it look pure.

Matt Diggity:

Yeah, completely. Is sensible. Did you find yourself bothering monitoring your comply with versus no comply with ratios in your hyperlinks?

Ivan Gordiyenko:

I haven’t. Man, I by no means even considered that actually. I don’t know what the significance of that’s. I’m positive it’s necessary, however I don’t know what the significance is. I haven’t tried doing that although.

Matt Diggity:

I assumed it simply makes issues look just a little bit pure. There’s going to be a very good stability between comply with and do comply with hyperlinks on any pure trying web site. You undoubtedly handed the check in any case, since you’re getting hyperlinks from all totally different sources and a few of them are going to be comply with versus do comply with, simply naturally. I feel you bought it. You nailed it in any case.

Ivan Gordiyenko:

Yeah, man. I feel greater than half of my hyperlinks are literally no comply with. That’s partly as a result of I’ve most likely about 20 to 30 hyperlinks from these press releases and a number of these had been no comply with hyperlinks initially. I feel that sort of set me half and half at this level.

Matt Diggity:

You’re completely proper. That’s one of many principal superior advantages of press releases. What did you do – did you do any outreach or content material advertising and marketing, or no matter they’re calling it as of late? Did you do any of that?

Ivan Gordiyenko:

I haven’t been. I do know that’s a very good technique to implement, I simply have been scared to do it. I don’t know who to succeed in out to. I don’t suppose my contacts had been that nice to the place individuals would hyperlink out to me, however perhaps it’s that good, or perhaps it’s simply me being detrimental about my web site when it comes to high quality. I do know it’s a very good technique to do and I’m going to implement it sooner or later for positive, however I haven’t performed it for the location previously.

Matt Diggity:

Gotcha. Properly, hats off to the WhiteHat of us who’ve found out how to do that and scale it. I’m intimidated by it, on my own man. Simply being sincere.

Ivan Gordiyenko:

Yeah, hats off right here too, man. That’s some persistence proper there.

Matt Diggity:

Yeah, yeah. Okay, cool. Let’s speak about monetization. How did you monetize this unhealthy boy?

Ivan Gordiyenko:

Positive. Very first thing I did was I positioned Amazon affiliate codes, I positioned codes and that’s just about it. I did that for some time after which I feel like six months later after I acquired the location’s earnings to get the ball rolling, I added some AdSense in there.

Matt Diggity:

Okay, good outdated Amazon. Did you attempt another strategies like CPA?

Ivan Gordiyenko:

No, man. I’m unsure – I couldn’t consider how I may implement that in there. I wasn’t too loopy about it as a result of I didn’t understand how I may make it work actually good. That’s why I didn’t do it. I didn’t put it in there. I’m positive it could work, I simply don’t know the way to do it correctly.

Matt Diggity:

Yeah, I’m not that acquainted with the auto-niche, however I’ve seen many CPA presents there. Yeah, it most likely exists someplace.

Ivan Gordiyenko:

You may most likely put hyperlinks to Allstate or Geico and get some sort of fee off of that.

Matt Diggity:

Positive, there you go. For positive. Query. Did you get all of your visitors from natural or do you combine in any PPC or electronic mail advertising and marketing, something like that?

Ivan Gordiyenko:

No, just about 98% of the visitors web site was natural.

Matt Diggity:

Okay, cool. The identical as me. Strictly natural, man. Complete Meals.

Ivan Gordiyenko:

Yeah, I feel it’s extra focused. Persons are trying to find a selected matter. They discover your web site. It’s higher.

Matt Diggity:

Cool, cool. This can be a query some persons are delicate about, so perhaps you don’t actually wish to reply it. On the level, you offered your web site, what was your month-to-month income trying like?

Ivan Gordiyenko:

The month earlier than I offered the location – the location made me only a tad over $18,000 in sale. Probably the most cash I’ve ever made, most likely ever in a month.

Matt Diggity:

Very cool, man. Superior for a 23-year-old. I’ve to ask this. You had a lot passive earnings, it’s essentially the most cash you’ve ever made. What made you resolve to promote the location?

Ivan Gordiyenko:

I didn’t wish to promote the location in any respect dude, to be sincere. I used to be identical to, all proper. I initially thought that it could take some time to promote the location. I assumed this is able to take months, because it’s already a $200,000 web site. I put it up and I used to be simply anticipating that it could take a couple of months. I didn’t suppose it could promote inside three weeks from being up on the market. I initially didn’t wish to promote it, but it surely simply occurred to promote. I used to be like, all proper, no matter. It’s time to work on a brand new challenge.

Matt Diggity:

Dang. You simply had this concept like, okay, promoting it does sound cool. I don’t know when that’s going to occur, so I’m simply going to place it up there now. Three weeks, growth. You’ve acquired $200,000, proper?

Ivan Gordiyenko:

Just about. Precisely the way it occurred. I used to be fairly freaking shocked.

Matt Diggity:

That’s loopy. How did you promote it? Why was it really easy? Did you employ a dealer or did you do it your self?

Ivan Gordiyenko:

I used Empire Flippers to promote it. I mainly let Burkhart know I do know FE Worldwide and Flippa, however I haven’t talked to them but. I’d been following them for some time. Yeah, they’ll arrange your web site, let’s see what occurs. I feel most likely one of many explanation why it offered actually quick was as a result of it was listed at a comparatively low a number of in comparison with the earnings I used to be about to get on common. Additionally, should you had been to see the earnings on the chart, from March to the day it offered, it could lose these classical – the curve up. The curve up issues, like loopy spike.

Matt Diggity:

Positive.

Ivan Gordiyenko:

That every one needed to do with visitors. The visitors was going actually, actually excessive and that’s why the earnings was additionally going excessive, too.

Matt Diggity:

Okay. Cool. Empire Flippers often figures out your promoting value. They take your month-to-month revenue after which they determine a a number of on what to multiply that by. Sometimes I see, I don’t know, 20 to 30X relying on whether or not it’s BlackHat, GrayHat, WhiteHat. What sort of a number of did you get?

Ivan Gordiyenko:

Initially it was a 28X. Yeah, that’s proper. 28X. I used to be really blown away. I didn’t suppose it could be that top.

Matt Diggity:

Wow. That’s actually good. I’ve by no means had one which went over 25, however I’m like full blast PBN. Perhaps it’s since you combine it up a lot. You had such a very good, large web site. So many actually good issues occurring on your web site and high quality content material that somebody simply noticed a chance and was like, sure. That is mine.

Ivan Gordiyenko:

Yeah, most likely. Unsure what was going by means of the particular person’s head, however I feel they had been fairly optimistic and for a very good cause, too.

Matt Diggity:

Yeah, yeah. Have been there any challenges in getting it offered? Did you need to bounce by means of any hoops? Was something tough within the course of?

Ivan Gordiyenko:

No, not a lot. Simply the actual fact, I simply used a number of totally different monitoring ID’s to the location. I by no means went into optimizing totally different pages for the income, however I initially began – I like to recommend anybody who really desires to have a full-time, loopy web site, you wish to go and observe the person pages with totally different monitoring ID’s. That’s just about what I did. I had about 100 totally different monitoring ID’s. I needed to go really on the market and manually change them. Loads of them had been further quick codes. I needed to go on the market and manually change particular person quick codes into full Amazon hyperlinks. That took a short time, man.

Matt Diggity:

Yeah, all proper. Properly, I imply that’s okay. Not too unhealthy.

Ivan Gordiyenko:

Other than that, man, it went actually easy.

Matt Diggity:

Okay, cool. I’ve used Empire Flippers a bunch of instances. Do they make it fairly painless for you?

Ivan Gordiyenko:

Dude, it’s very easy, man. The persons are really actually chill and all people talks on Skype. By means of the entire course of they had been like, what’s up, man? How’s it going? They had been nearly like a pal. Just about your folks. It was actually cool.

Matt Diggity:

They’ve acquired that vibe to their firm. Shout out to Joe and Justin from Empire Flippers. The query that everybody’s going to be ready for is, what are you going to do with that cash or should you’ve already performed one thing with it, what have you ever performed? What have you ever performed with $200Okay?

Ivan Gordiyenko:

Okay, so for $200Okay, I truthfully put cash away for taxes. Other than that, I needed to get myself a automobile. I’ve been driving a Toyota Prius for eternally. Since I used to be an Uber driver. I lastly pulled the set off on a BMW. I acquired a used one for a very good value, so I’m actually joyful about that.

Matt Diggity:

Candy.

Ivan Gordiyenko:

The remainder of the cash, I’m going to make use of that to speculate into offline tasks. I’m trying with a pal to enter a motel and likewise another real-estate offers. We’re probably not too positive what precisely to do with it, which offers we’re going to undergo, which offers we’re not going to undergo. Offline real-estate for positive. Then in fact, like I stated, different tasks. On-line tasks. Different large websites and stuff like that.

Matt Diggity:

Very cool. I really wish to speak to you about offline. That’s my whole technique. Earn cash on-line after which shift it offline with low danger. We are able to banter backwards and forwards about that. I’ve to ask, what are your new tasks? What are your new plans with search engine marketing? Are you continue to into it? Are you continue to going for it?

Ivan Gordiyenko:

Oh, hell yeah, man. I may really scale issues up. That’s what I wish to do, man. Attain a sure earnings per 30 days and use that cash to purchase extra web sites after which on prime of that, use that cash to speculate into real-estate and construct up my web site empire on-line. Nearly like a real-estate empire. That’s what I wish to do man, in the end. That’s like my grand plan.

Matt Diggity:

Superior. Superior plan. Carry that momentum going ahead. I simply needed to provide you an enormous thanks for assembly with me and sharing all the pieces that you just had. You’ve been like an open e-book and I feel everybody actually appreciates that so, thanks very a lot, my pal.

Ivan Gordiyenko:

Yeah, no drawback, man. I’m actually joyful to have this interview, man. Hopefully I train individuals some actually helpful ideas.

Matt Diggity:

Yeah. Thanks everybody for listening. Thanks for stopping by. I hope to do extra of those case research, as I really feel they’re fairly useful for the parents which can be all ranges. Moderately, you’re a newbie or you could have some expertise. Even myself, I’ve personally by no means offered a web site as a lot as $200,000, so I’ve realized loads from Ivan himself. I hope you are feeling the identical. Come again quickly. Once more, thanks very a lot, Ivan. Take care.

Ivan Gordiyenko:

Thanks.





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