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Sun. Mar 7th, 2021
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For the very first time users are investing more time on TikTok than Facebook based on information from a brand-new report on app use.

App Annie reports that time invested in TikTok is up 325% year-over-year, which implies it’s now beating Facebook in regards to hours invested per user monthly.

Typical time invested is up for almost every app in every market, however couple of are up by as much as TikTok.

TikTok ranks in the leading 5 by time invested, and the rate at which it grew over the previous year surpasses almost every other app evaluated in the report.

TikTok Beats Facebook in Time Spent Per User

It ranks # 1 in the list of leading breakout apps in 2020, which ranks apps by development in month-to-month active users over the previous year. TikTok is on track to strike 1.2 billion active users (MAU) in 2021.

In social networks, the 1 billion MAU club is an elite group of apps including Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no little offer that TikTok is forecasted to land itself an area among these apps prior to the year is out.

TikTok remains in a league of its own when it concerns earnings, ranking as the # 2 non-gaming app in regards to customer invest. While numerous social networks apps generate income from through advertisements, TikTok generates income from through advertisements and enabling users to buy digital products.

To be sure the rapid development of TikTok is one the leading patterns in social networks to monitor in2021 However what else do online marketers require to be knowledgeable about?

Let’s have a look at other essential highlights from the report.


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Report Emphasizes: State of Mobile in 2021

Mobile Grows 3 Years in 12 Months

Mobile adoption is stated to have actually advanced 2-3 years in the past 12 months. Downloads of mobile apps struck a brand-new high of 218 billion in 2020, up 7% year-over-year.

Americans invested 8% more time on their mobile phone than seeing TELEVISION in 2020– 4 hours each day on mobile compared to 3.7 hours of TELEVISION.

The development of mobile strengthened the advertisement market in 2020– growing to $240 billion in mobile advertisement invest and forecasted to reach $290 billion in 2021.

Mobile advertisement positionings grew 95% year-over-year in the United States. Video advertisements saw incredible development in 2015 however were outmatched by the development of interstitial advertisements.

App Annie’s report reveals development in all classifications of apps such as video gaming, shopping, food shipment, and memberships streaming services. However together with home entertainment and commerce apps, the development of company apps skyrocketed in 2020.


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Time invested in company apps grew 275% year-over-year and is anticipated to stay high as business continue to offer remote working alternatives.

Users Enjoy YouTube 4x More Than Netflix

While there’s more information to find in the report, the last set of statistics I’ll leave you with relate to the development of YouTube.

YouTube is the leading video streaming app by typical time invested per user, and it’s not even close. YouTube see over 4x time invested per user compared to the next closest app (Netflix).

TikTok Beats Facebook in Time Spent Per User

Users invest approximately 23 hours a month seeing material on YouTube. For contrast, Netflix sees approximately 5.7 hours per user monthly.


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As an online marketer, material developer, marketer, or publisher– the level of audience engagement on YouTube is something that can not be neglected.

If you’re seeking to increase your material marketing efforts this year, think about paying more attention to YouTube considering how it can suit your marketing mix.

Source: App Annie

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